Advansor.
- I know how to make an impact. Real impact.
With my background from DMJX, I know exactly what it takes to make communication impactful. To be honest, if it doesn’t have impact, it’s irrelevant.
Lasse Hauritz, a degree in Journalism & Media Production and Content Manager at Emaldo
Marketing, branding & Journalism
These three words define my core. I absorb every task with a single promise: to make the results impactful. For a communicator, that’s not a goal – it’s a requirement. Furthermore, I understand how people think and behave. See more below.
Where commercial goals meet entertainment at Dinero
“During my time at Dinero as a Media Creative, I developed a YouTube channel built on the concept of commercial entertainment. I was responsible for concept development (including end-to-end production management) and ensuring that every piece of content aligned with our commercial objectives, while remaining creatively relevant and providing maximum value to our audience.
The role naturally involved data analysis, evaluations, executive presentations, and balancing the fine line between daily operations and innovation. This also included hands-on directing and production management whenever we visited participants for our documentaries. Meet Kim, for example, in the video above.
The result? The Danish channel reached 285,000 views in 18 months. All organic. All commercial.
Payroll tax. Dry...
“Here are two Meta ads from an eight-part video campaign I created for Dinero. My focus was on transforming dry paperwork and administration into something ‘funky’ by utilizing character-driven dramaturgy within a fictional universe.
The ads promote a digital module—Payroll Tax—a topic that isn’t exactly exciting or eye-catching to communicate. The challenge was to ensure the module got noticed in a crowded feed.
These ads are still being used by Dinero today and have recorded consistently high engagement.
I also provided the voiceover for the CTA at the end of the videos. You can watch the full series here:”
Accounting meets TikTok
Accounting meets TikTok
I was also responsible for developing and managing Dinero’s TikTok presence. Keep in mind: Dinero is accounting software. Dry and boring. TikTok, on the other hand, is a funky and spontaneous platform. My job was to make the two resonate, with the primary goal being reach.
I invented several concepts, including a vox-pop format and an ‘explainer’ series for various Danish accounting regulations—all designed with the platform’s specific rules for dramaturgy in mind. When I took over, the profile had approximately 5,000 likes. It now has 23.3k likes.
You can watch all the videos here:
Led international teams:
Emaldo is an international battery company that needed video-based cases.
At Emaldo, I produced an extensive series of video case studies. Naturally, this requires a complete command of the technical aspects, but the most crucial element is, without a doubt, the storytelling and the eye for the exact ‘vibe’ that needs to resonate with the audience. In other words: the concept.
Beyond my hands-on work in the field, I was also responsible for project managing international freelancers, ensuring they produced high-quality, consistent content in various other languages.
In my view, creativity is vital if your communication is to survive in the future. If a company fails to understand this, they will simply become invisible - especially in the age of AI.
Creative Product Announcement to 11,000 customers
As Content Manager at Emaldo, I held the primary responsibility for our digital product announcements. This included the entire process from the initial drawing board to the final output, managed through external agencies. In this role, I served as the project manager, creative lead, and developer of scripts and storyboards.
Below is an example of one of these announcements. Above, you will find screenshots of the core concept pillars: a demonstration of our cabinet in a garage setting, a visual representation of energy in the power grid, and finally, our two executives addressing the update in an interview-based format.
From concept to creation:
“Here are two fresh screenshots from another project at Emaldo. My visualizations typically begin as raw concepts on a computer. First, I pitch the idea to my internal team, and then I meet with external partners to convey the full concept. Throughout this entire process, managing stakeholders and their respective deadlines is absolutely critical.
It is all about steering a creative process within strict timelines, ensuring that an idea can successfully come to life and be deployed. This specific project is designed for a massive 5×3 meter screen, used at energy trade fairs across Europe.”
Impactful LinkedIn communication:
Seriously, commercial marketing (and branding):
Authentic mini-documentary about a Royal Visit:
I developed formats like this at Emaldo. The goal was to provide a ‘breath of fresh air’ in a highly commercial industry where branding and ‘vibes’ are often sidelined by pure marketing.
While I produced every aspect of this myself, my primary ambition is to focus more on the ideas and strategy.
Oh, and by the way – a talk show at an expo?
Oh, and by the way – a talk show at an expo?
At Emaldo, I also built a talk show from the ground up.
This involved everything from internal concept development for my team to in-depth research and managing invitations for external guests. Most importantly: it was about merging commercial interests with entertainment at the trade fairs where Emaldo exhibited.
This demonstrates my ability to develop ‘real-life content’—which is exactly how I approach event design and execution.