Hello LEGO
- can you use my skills?
I am a fine mix between hardcore, technical content production and creative, innovative content development with a specific aim to a specific audience. What do you need?
Communication can come in many forms today.
I have been using myself within a commercial agenda (literally, see for yourself below!) to promote Dinero’s aim to make even more Danes make a company. We did it by visiting Danish small companies around the country and create a cozy, sharp conceptualised video series on YouTube.
With these two videos I instructed my camera guy on how to do the recording in the field and afterwards I edited the materiale and made it public. All has been recording on the Sony FX3 Cinema Line.
The commercial meets honest entertainment.
I have developed video concepts for several formats where I myself am involved. It has been with the strategy in mind. For example, with Kim Selch (the speaker), it was important for us to have a presentable, suitable, and authentic host present.
On TikTok, on the other hand, the host needed to be more quirky and hyped. Who knows – maybe LEGO will open up to a closer connection between a character on a platform and LEGO? That’s a strategy many are using today when speaking of content creation.
This is a journalistic mixed with commercial video production, I did for the Copenhagen Zoo:
Me and my team had to, in a video of a maximum of 2 minutes raise attention to the job as an animal keeper. We were told by our client (Zoo) to make it uplifting and avoid certain topics – all made possible by a strong concept development, casting and recording.
Grøn Koncert. They wanted a low production with high class energy.
This video is much more focused on entertainment through audience engagement and quizzes. The video was later used on both YouTube and Meta platforms in a 9:16 format. Notice how the production value is relatively low; poor sound and image quality. This was a deliberate choice. I’d love to explain this choice in a conversation with you.
We recorded everything in 10 hours at the festival and edited it the following day for delivery to Grøn Koncert.
TikTok. What a funny place.
TikTok is quite a fun platform. I worked my way into most of the trends that existed while I was employed there at Dinero. Take a look at the videos via this link: https://www.tiktok.com/@dinerodk
I also made a fiction based Meta-campaign for the Lønsumsafgift (tax):
14 things I can do that will benefit you, LEGO:
1. Communicate in a commercial context to consumers and/or B2B
2. Talk to anyone (and anything).
3. Use dramaturgical principles in video communication both visually and within the content (what is known from the origins of theater and is now commonly referred to as storytelling).
4. Understand genres and styles within media, communication, and entertainment (for example, there is a significant difference between Instagram, TikTok, and YouTube, both culturally and technically).
5. Conceptualize down to the smallest detail.
6. Produce and edit, as well as fully operate camera systems and equipment on a small or large production scale.
7. Use my in-depth knowledge of Adobe, including Premiere Pro.
8. Use data, insights, and research and turn them into practice. (What does LEGO want, and what does the consumer say?)
9. Use my sharp sense for target audiences
10. Teach image and video production. (If it ever becomes relevant)
11. Collaboration and brainstorming (important).
12. Use journalistic methods in combination with dramaturgical, relevant storytelling. (This happens all the time when we watch films, ads, YouTube videos, etc.)
13. Understand the difference between Long-Forms, Short-Forms, and platforms both technically and culturally (i.e., what works in 9:16 and what works in 16:9, for example?).
14. Work creatively and understand that the best idea sometimes comes to you when you're drinking your morning coffee. ☕
2. Talk to anyone (and anything).
3. Use dramaturgical principles in video communication both visually and within the content (what is known from the origins of theater and is now commonly referred to as storytelling).
Here is a statement from my previous manager:
Selected goodies from a live show, voxpop, some lucky guys, and 3 tips for the wedding:
Thank you for your time and, not least, for scrolling through my website.
I look forward to meeting you for a chat, where we can find the perfect match. Feel free to call or write with any questions you may have. 🙂