please see this page only from a computer
Jeg er professionel kommunikatør.
Jeg sætter creative content først.
Jeg ved hvad der virker, når I ønsker at påvirke og få flere kunder.
Lasse Hauritz, degree in Journalism at the Danish School of Media & Journalism with a specialization in Media & Concept Development, and former Media Manager and Content Manager
what I can do? well, I know all of the funnels within communication. let me explain.
I've been working within the commercial field of communication in the last 4 years. Mostly, I've deep dived into creative communication projects such as creating and running a YouTube channel on behalf of Visma in Denmark. It is the utmost challenge - blend sharp strategies into creative, entertainment formats, which is what I did with this YouTube channel. As I understand, this is what Polestar is favoring as a skill.
On the right you see me asking a random guy about the importance of a great speaker in a storytelling setting. He simply said "it is important! I mean, it can get me to feel a certain experience even deeper"
Funny enough, this question puts spotlight on an area within communication where brands can shine through or get lost.
I had my time on TikTok - commercially as well. I came up with the strategy within our organization. I did the production from start to publish. Results? I don't want to play smart, but I made the profile go from approximately 3.000 views every week to 20.000 views every week. After 6 months, we had around 500k views with high Loyalty Rate (meaning, we hit the target audience which was Danish people between 20-30 yrs.)
AI made picture
I understand how the funnels works, as I explained above this section. Let's say that Polestar faces a huge, global release of the beautiful 5 but as it happens, we see that people are literally gathering around our Spaces to see it as the first in the morning.
Here, we would have a golden nugget of a feel-good-story. Wow. With my Journalistic approach I know exactly how it can be twisted the way we like it.
- Is it childhood memories it brings to the fans? Is it because they just like the feeling of 'new'? Or maybe they feel our mission, vision and values like us?
From there, I would gather my team and switch from creativity into strategy to spend as much PR-loudness of this success story. That is what I mean by funnel.
What do I mean by 'stand my ground' stated in the introduction of this page?
This screenshot is from your LinkedIn-page. The video is from 3 weeks ago - and shines of drive, honesty and solid commitment all up to the skies. No joke - I've watched it many times as it speaks to my emotions. This is the kind of communication that proofs what it means to stand your ground. Something I'm fund of when you must handle resistance and negative speaking publicly and where Journalism plays a role; twist it in our advance.
why should you hire me?
I come from a background in Journalism and Media Communication and today I'm directly connecting that with strategy and 'the bigger picture' - which fits with this role. I see into the future and how ideas might die tomorrow or create something bigger for the company. The Journalist inside of me knows how to find stories everywhere, but also to decide when a story is just too flat. One skill I am proud of, is that I know what it takes to be creative within deadlines, corporate vibes and budgets.
Questions? Call me. 🙂
Questions? Call me. 🙂
Some of what I produced on video only:
Documentary: Quit Your Stigma
I made this 20 minutes long documentary with one single focus: stigma. It proves what you can do with a Journalistic approach in combination with storytelling.
